Buying a vehicle is one of the most stressful experiences most people go through, with high-stakes sales pitches, last-minute car deals, pages and pages of fine print, and lots of catches that can easily make it a legally-confusing and financially-draining process. Luckily, the internet can solve most of these problems by way of online car customization and purchasing. Instead of high-stakes salesmen, users encounter simple drop-down menus and can make all of the important decisions in the comfort of their own homes. Choosing the Best Features Often, a car buyer will pull up to a car dealership and walk the lot wit a salesman who will convince them that what they’re really looking for is the most expensive, most feature-loaded vehicle the company sells. They’ll extol the benefits of a 25-CD changer, iPod USB compatibility, smart parking, and any number of luxuries. And that’s exactly what these features are: luxuries. Most buyers are simply looking for a mid-range vehicle with a few nice features that can get them safely and comfortably to their many destinations. Using online shopping, customers can avoid feeling pressured into buying a vehicle with excessive luxury features that they’ll never use. They can customize a vehicle and apportion their budget where it matters most. They might indeed want the best stereo system, but might opt to skip the smart parking features. Or they might be really bad at parking, and decide that’d be a better buy than the CD changer and iPod compatibility. And, because custom-built cars using the internet can be delivered to a dealer as built, there’s no need to compromise and buy a car that has more features than a customer bargained or budgeted for. A customer can precisely pick exactly what should be included in their chosen vehicle, and that’s all that will be included. No more tough decisions. There’s no longer a need to choose a car with power seats, simply because it’s the only car that also has power windows. Compromise is a thing of the past for online car shoppers. Proper Preparation Perhaps every customer isn’t willing to buy a car online without having driven it and experiencing how it “feels” both on the road and inside the cabin. For that reason, online shopping serves a second, equally essential purpose: it arms car buyers with all of the facts. By customizing a car online, buyers can familiarize themselves with each of the options available with their preferred vehicle as well as how much each feature costs. They can look at paint colours, decide which car seems right of them, and then conduct their search armed with a stack of facts and figures. This not only helps customers make a smart decision, but it helps to eliminate the high-stakes sales pitch and high-pressure sales environment that accompanies car shopping. Nothing so disarms a salesman like an informed customer who knows exactly what he or she wants, how much it should cost, and where it should be available. Suddenly a high-stakes sales pitch turns into a quick negotiation and satisfying purchase. Car Price Comparison Car shopping online also allows customers to build a car for themselves and then search for “matches” in the area. Using this tool, vehicles with that exact feature set – or a very similar one — are listed alongside their prices and which dealer is currently carrying them. It’s a great way to preview what’s on the local car lots and only go to the dealer with the best price on the closest match. It eliminates that “day of searching” that many drivers go through when picking a vehicle, and it ensures they get the best car deal on the car that will make them the most happy. Conclusions Online car shopping is the best way to avoid the pressures, fine print, and salesman wrangling involved in a traditional automobile purchase. Customers can easily save money, and their sanity, by taking a moment to customize a vehicle online and clarify their needs, wants, and financial abilities.
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ABOUT THE AUTHOR
Hugh McInnes loves vehicles and he is always looking for the best car deals. Recently, Hugh has found out a good trick to getting a good car price: building a car online!